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There are many out there who dread that “over the hill” birthday—the one that marks the end of youth—but now is the best time of your life! With the average life expectancy around 80, you've barely reached the middle.
 This is a time when we as women are moving into a deeper level of self-discovery and spiritual awareness. Women our age may be in the work force, furthering their education, caring for children and grandchildren, or balancing a mixture of all these varied roles. Many of us are approaching our high potential for earnings. In fact, we make over 80% of the household buying decisions. We have the perspective, the experience, the emotions, and the objectivity that allow us to make educated decisions. We are recognized for our sound advice, and our opinions are heavily weighed in the decision-making process of the community. In addition, we are more health-conscious and active than any generation before. This is our time and we want to be active, healthy, and attractive so we can continue to enjoy this time and look forward to the future.
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| “I like to call the process of a woman moving from her pre-menopausal years into her menopausal years ‘wisening.' What we're able to do in those wisening years a twenty-one-year-old could not do, regardless of how savvy she is. A younger woman does not have the distance, the perspective, the bangs, the bruises, the experience, the emotions, or the objectivity that a 40-year-old has to evaluate, discriminate, and make decisions.”
Dr. Jesse Hanley, MD |
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